Using a battle-tested IP from one of the best ESPs or mailbox providers won’t help much if your sending domain is known in the network for mailing unsolicited messages. Domain Reputationĭomain reputation is also closely related to your sender reputation. A good reputation takes years to build, yet it can be ruined with a single failed email campaign. It’s also not something you can build overnight. The majority of failed deliveries are the result of poor reputation.Īnd this reputation doesn’t appear out of nowhere. The latter is much more costly, so most senders rely on a shared IP.Įach address has a reputation on the internet that tells mail servers if they should trust emails from that source. But purchasing dedicated IPs is also an option. The majority of them are shared between thousands of accounts. IP ReputationĮach email service provider (ESP) offers a set of IPs they use to send emails. What is email sender reputation?Įmail sender reputation is a combination of IP reputation and domain reputation. We’ll also provide tips for aligning your marketing strategy with sender reputation best practices. We’ll mention technical concepts such as email infrastructure, authentication protocols, IPs, and domains. This content will be valuable for developers and marketers alike. This blog post will explain all the details surrounding sender reputation. But no matter which guide you open, email sender reputation will certainly be listed as one of the options. Type in the query ‘which factors affect deliverability,’ and you’ll be flooded with different factors and approaches.
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